We found… Correction : we are the solution for those of us who swear by Gmail and have an email for each of our personalities (or roles, for the mono-personalities of the world). We’re Shift, and we’re here to change the email game. Okay, so if you’ve shown up to the show a little late, allow us to introduce ourselves: We’re now in the era of responsive, interactive, and animated emails that make our email communication with one another much more rewarding. Still, despite its pits and our many struggles with getting it right, email is one of the greatest digital innovations ever introduced. That said, unlike its early innocence, email has developed into a beast of its own right.Īnd without the proper taming, it can wreak havoc on your productivity (and your emotions if you’re, you know, emotional). If you’re like most of us, you use email for messaging, marketing, planning, procrastinating, and everything in between. And that’s why it has evolved into one of those platforms that we just know and trust. Its ubiquity has to do both with its availability and ease-of-use. Nowadays, however, we use email for everything. Okay, so I know we all remember when email was used strictly for simple communication: sending a short “How are you?” email to a friend that moved away, receiving those once-in-a-blue-moon offers from stores you never shopped at, and so on.
Yes, even yours.īut, first, let’s quickly talk about how email has evolved into a second best friend-at least for some of us-over the years. I know, I know, you’ve heard all kinds of tips, tricks, and heartfelt advice for optimizing your inbox, but I promise I’ll be taking a fresh perspective.Īs you may already be aware, the Boomerang extension for Gmail is insanely powerful, and when used properly, makes any inbox a better place.
And so that’s what I want to talk about today: optimizing your inbox. So, to better understand the root causes of our team’s (rare) unproductiveness, we took a poll.Ĭan you guess what the biggest culprit ended up being? Yep, email.īut not just email in general. No, but seriously, unproductivity happens to the best of us. There’s a running joke around the Shift office that everyone is always productive-except when they’re not.
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